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Let's Talk About Growth

Learn directly from the experts. We share the proven frameworks and data-driven strategies that have generated over $1.3B in enterprise value for our partners.

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How do enterprises use Marketing Mix Modeling (MMM) to allocate budgets across TV, online, and print ads?
Team Violet Growth
December 29, 2025
Blog
CGO / CMO
What is Enterprise MMM?
David Manela
December 17, 2025
CGO / CMO
Blog
Growth Operating System
The Hourly Report: The Real-Time Catalyst that Multiplies Your Scaling Power
David Manela
December 8, 2025
Growth Operating System
Blog
CGO / CMO
How to Use LTV to CAC as the Shared Trusted Language Between CMO and CFO
David Manela
December 2, 2025
Blog
CGO / CMO
First-to-Last Step Attribution: Bridging Freemium and Leads to Revenue
David Manela
November 24, 2025
CGO / CMO
Growth Operating System
Blog
What Your CFO Is Really Looking For When They Ask About LTV:CAC
David Manela
November 18, 2025
Blog
CGO / CMO
Growth Operating System
When Strong Retention Becomes a Strategic Constraint
David Manela
November 11, 2025
CGO / CMO
Growth Stage
Growth Stories
From Cost Center to Growth Engine: The CMO’s Shift to Investment Marketing
David Manela
November 3, 2025
CGO / CMO
Blog
Beyond Vanity Metrics - The 5 growth metrics Every Scaler Should Track
David Manela
October 24, 2025
CGO / CMO
Blog
Growth Operating System
Why Most Founders Hire the Wrong CMO - and How to Fix It
David Manela
October 16, 2025
Blog
Founders / CEO
Leading Through Change: Lessons from Carolyn Pollock, Former CMO of Tailored Brands
Zan Bennett
October 13, 2025
Growth Stories
CGO / CMO
Blog
Introducing Violet AI Insights: Turning Data Into Action
Ram Tagher
October 9, 2025
Blog
Product
Bridging Marketing Reporting to Financial Results: How Modern Teams Connect Growth to the Bottom Line
David Manela
October 6, 2025
Growth Stage
CGO / CMO
Blog
Mix Models with Incrementality Testing
MMM Is Back: Why Modern Growth Teams Are Pairing Mix Models with Incrementality Testing
Mauricio Marcos
October 1, 2025
Growth Stage
Blog
CGO / CMO
Violet Growth: 7 Marketing Analytics Trends for 2025
7 Marketing Analytics Trends You Need to Know for Your Next Networking Talk
Zan Bennett
September 27, 2025
Blog
CGO / CMO
Performance Parallels: MMM Concepts Explained from an Athlete's Perspective
Maria Gonzalez Alvarez
May 12, 2025
Blog
Violet Growth: From Napkin Sketch to Global Fitness Brand
How Peloton Revolutionized Home Fitness: From Napkin Sketch to Global Phenomenon
Zan Bennett
December 23, 2024
Growth Stories
Blog
Violet Growth: Koji’s meteoric rise is a testament to visionary thinking and relentless innovation.
From Startup to Acquisition: How Koji Revolutionized Creator Monetization
Zan Bennett
December 4, 2024
Blog
Growth Stories
Violet Growth: Disrupting the $75B Pet Food Industry: Jinx’s Growth Playbook
How Three Dog-Loving Co-Workers Quit Their Jobs and Disrupted the $75 Billion Pet Food Industry
Zan Bennett
October 28, 2024
Growth Stories
Blog
Violet Growth: To CEOs: What Are Your Core Competencies?
To CEOs: What Are Your Core Competencies?
David Manela
August 5, 2024
Blog
Founders / CEO
Violet Growth insights: From 8 to 9 Figures - Outsourcing vs. In-House
From 8 to 9 Figures - Outsourcing vs. In-House
David Manela
August 5, 2024
Blog
Founders / CEO
The Hidden Risks of Rapid Growth: What Every CEO Needs to Know
David Manela
August 5, 2024
Blog
Founders / CEO
Does Industry Expertise Matter When Building Your Customer Acquisition Muscle?
Does Industry Expertise Matter When Building Your Customer Acquisition Muscle?
David Manela
August 5, 2024
Blog
Founders / CEO
Violet Growth:Scaling Success: Mastering KPI Transitions
Scaling Success: Mastering KPI Transitions from Startup to $200M+ in Revenue
David Manela
May 29, 2024
Founders / CEO
Growth Stage
Growth Operating System
Blog
Violet Growth: Integrating Advanced BI Analysis into Everyday Team Reports
Integrating Advanced BI Analysis into Everyday Team Reports: Bridging the Gap between Data and Decision
Zan Bennett
December 29, 2023
Blog
Founders / CEO
Transforming CMO Leadership: Leveraging Data Platforms for Strategic Decision-Making
Zan Bennett
December 29, 2023
Blog
CGO / CMO
Valuable Lessons from Driving Rapid Growth: Zero to 200M+
Zan Bennett
December 18, 2023
Blog
CGO / CMO
Founders / CEO
Violet Growth: Navigating the Insights & Data Maturity Curve
Navigating the Insights and Data Maturity Curve
Zan Bennett
December 18, 2023
Blog
Founders / CEO
CGO / CMO
Violet Growth: Adapting Growth Teams to Evolving Business Needs
Adapting Growth Teams to Evolving Business Needs
Zan Bennett
December 18, 2023
Blog
Founders / CEO
Violet Growth: December 2023 Venture Capital Market
December 2023 Venture Capital Market: Are we at a precipice?
Zan Bennett
December 18, 2023
Blog
Founders / CEO
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