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Violet is a custom growth data platform and managed service
for companies spending more than $5m annually on marketing and sales, with digital as a primary growth channel..
It consists of three pieces.
Launch an enterprise-grade, AI-powered analytics platform in just 45 days — at a fraction of the cost of a traditional in-house build.
Growth OS Design: Our growth experts work with you to define the KPIs and metrics that matter most to your business.
Secure, Growth Data Warehouse: Our data engineers unify marketing, sales, product, and financial data into a single customer-centric view directly accessible from your stack.
Advanced Attribution & LTV Measurement: Our data science teams deploy bespoke attribution models (Enhanced Last Click, MMM, MTA, DDA) and predictive LTV measurement that’s fully integrated into your dashboards.
Role-Based Analytics & AI: Provides each marketing team with targeted tools and analytics to optimize initiatives against P&L goals.
Our data and tracking engineers, data scientists and BI analysts continually refine your growth stack as your business evolves.
Continuous Maintenance & Upgrades: Our teams audit data accuracy against financial and marketing sources, rapidly integrate new channels and data sources, and add capabilities as your needs evolve.
Adaptable Modeling: Deploy the right attribution or LTV model at each stage of growth with support from our data science team.
On-Demand Deep Dive Analysis: Dedicated BI analysts deliver in-depth investigations to uncover actionable insights.
Our experts partner with you to set and achieve growth and efficiency targets, providing the strategic guidance needed to succeed.
Help you set KPIs Targets: We help you set LTV:CAC targets and primary targets in line with your short and long financial goals.
Monthly Business Reviews: Senior growth executives deliver strategic insights and identify priorities to keep you on track.
Executive & Board-Level Insights: We help you prepare board-ready decks and analyses to ensure key stakeholders remain informed of your progress and new opportunities.
How It’s Different
Unified Marketing & Financial Data
Holistic Growth Analytics
Rapid, Enterprise-Grade Deployment
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Fully Integrated, Comprehensive Attribution and LTV Predictive Models
We know growth
Through Violet, we bring you the same dedicated team and tools— BI engineers, data scientists, and analysts — that powered our own in-house growth initiatives. Originally built to help our sister division Exactius accelerate growth and boost efficiency for dozens of clients, Violet is now here to do the same for you.
When you fully map profitability, you can maximize it.
$550M+ Incremental revenue
$1.3B+Incremental enterprise value
$200M+Optimized growth investment
The Attribution Prism: A Modern Measurement Framework for CAC
Here’s how different industries use Violet
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Provide In-Depth Visibility into Your Investment Efficiency: How a Nonprofit Achieved 12x Donation Growth Through Digital Investment in 8 Months Under Strict Cash Constraints
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Finding Efficiency to Expand Digital Investment for Omni-Channel Retailer: Increase Variable Contribution Margin by $14 Million in first 9 Months
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Scaling Qualified Leads: How a Membership Organization Increased Member Acquisition by 3M in 24 Months
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Leverage Lifetime Value in Investment Decisions: How a D2C Business Unlocked Its Subscription Model and Grew Subscription Revenue to 50% Without Sacrificing Transactional Sales
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Gain End-to-End Visibility in Your Sales Funnel: How a Behavioral Health Client Increased Admit Volume by 50% in 180 Days
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Unlocking Digital Growth: How a Location-Based Jewelry Brand Grew Revenue by 4x in 3 Years By Scaling Appointments Driven by Digital Investment
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Solving the attribution challenge: How a B2B Design Company Increased Demos by 50% in Just 8 Months
Read MoreSee What Our Partners Say
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“We had a huge growth opportunity and we were in a hurry to go faster, but didn’t have the leadership, tech or teams to make it happen. Exactius came in, did it all, and delivered big-time!”
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“The team at Exactius have been instrumental in helping us think how best to scale our audience, spending time to understand the nuances of our business and what success looks like both in the short and long term.
This passion for business growth enables them to craft a solution, that is not one size fits all, but very specific to the needs of MLS.”
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“A high growth business, we came across Violet when looking for strong commercial alignment with a partner. We needed to broadly reinvigorate our product, analytics, and marketing capabilities, and building in-house would have taken us too long. They promised a unique approach towards managing our growth, and are still delivering a smart, integrated suite of services, two years into our relationship.”
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