donor lifetime value
and retention
insights to drive sustainable growthAll-In-One
, Delivered in 45 DaysLaunch an enterprise-grade, AI-powered analytics platform in just 45 days—at a fraction of the cost of a traditional in-house build.
Our growth experts work with you to define the KPIs and metrics that matter most to your business.
Our data engineers unify marketing, sales, product, and financial data into a single customer-centric view directly accessible from your stack
Our data science teams deploy bespoke attribution models (Enhanced Last Click, MMM, MTA, DDA) and predictive LTV measurement that’s fully integrated into your dashboards.
Provides each marketing team with targeted tools and analytics to optimize initiatives against P&L goals.
Our data engineers, tagging specialists,, and BI analysts continually refine your growth stack as your business evolves.
Our teams audit data accuracy against financial and marketing sources, rapidly integrate new channels and data sources, and add capabilities as your needs evolve.
Deploy the right attribution or LTV model at each stage of growth with support from our data science team.
Dedicated BI analysts deliver in-depth investigations to uncover actionable insights.
Our experts partner with you to set and achieve growth and efficiency targets, providing the strategic guidance needed to succeed.
Tap into our proven operating frameworks to maximize every aspect of Violet while taking advantage of opportunities we identify on your behalf.
Senior growth executives deliver strategic insights and identify priorities to keep you on track.
We prepare board-ready decks and analyses to ensure key stakeholders remain informed of your progress and new opportunities.
Violet gives you daily visibility into donor acquisition costs, recurring and lifetime donation value, and retention rates across every channel. The platform unifies marketing, fundraising, and finance data, so you can see which investments are bringing in high-value, loyal donors — not just one-time gifts. This allows you to optimize spend, refine your messaging, and double down on what drives sustainable growth and mission impact.
Absolutely. Violet’s advanced attribution suite lets you compare models like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Data-Driven Attribution (DDA) side-by-side. You’ll know which digital, offline, and referral channels are driving not just donations, but long-term donor relationships — helping you invest smarter and maximize every dollar for your cause.
Violet was built to eliminate silos by consolidating all your key data into a single source of truth. You get board-ready dashboards that track CAC, donor LTV, and DLVDAC (donor lifetime value to donor acquisition cost) across every channel, making it easy to justify investments and align your teams around the metrics that matter for both financial sustainability and mission delivery.
Violet’s flexible data model lets you segment and compare performance by donor type, campaign, geography, and channel. Whether you’re running national campaigns or local events, you can tailor strategies for each audience and optimize for the best mix of acquisition, retention, and lifetime value.
You can launch Violet’s analytics platform in just 45 days — much faster and more cost-effective than building in-house. Our managed services include integration, training, and ongoing support, so your team can focus on acting on insights, not wrangling data. Plus, our advisory team partners with you to define KPIs, set up reporting, and operationalize insights for real fundraising impact.
Yes. Violet’s machine learning models forecast donor lifetime value by factoring in churn, retention, and giving patterns, all integrated into your dashboards. This clarity helps you plan campaigns, set acquisition targets, and refine your mix for steady, sustainable growth.
Most digital fundraising organizations see a 3x–6x return on their Violet investment, thanks to improved efficiency, smarter allocation of fundraising dollars, and the ability to identify and scale the channels that drive high-LTV, recurring donors. Violet’s insights help you maximize both acquisition and retention, fueling sustainable mission growth.
Violet is faster and more cost-effective to implement than building your own analytics stack. You benefit from a proven platform, ongoing support, and fundraising-specific expertise, with rapid deployment and continuous innovation — so your teams can focus on donor engagement and strategy, not data management.
Unified, actionable insights: Instantly see performance across every channel, campaign, and donor segment, with clear recommendations — not just raw data.
Financial discipline: Monitor CAC, donor LTV, and ROI at every level, so you can scale with confidence and protect margins.
Operational support: We don’t just deliver a tool — we provide ongoing advisory, training, and tailored dashboards to help your team drive results.
Speed to value: Go from fragmented reporting to a single source of truth in weeks, not quarters, and start seeing impact fast.
A few examples of the massive growth we've unlocked by deploying Violet
Holistic
Growth ApproachWe help you identify the KPIs that will scale your business and build the integrations.
We help you identify the best attribution model or the best LTV predictive model, build it and help you operationalize it.
We help you identify tactical insights 52 weeks a year, and strategic insights 12x a year.
Unified
Marketing & Financial Data45 Days
at a Fraction of the Cost