Digital Fundraising

Harnessing donor lifetime value and retention insights to drive sustainable growth

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Trusted by CMOs at companies with over $10m in marketing spend

Track Engagement and Monetization Across Your Entire Donor Base

Gain clear insights into daily and weekly donor acquisition costs and returns. Identify which channels deliver the most engagement and invest confidently to fuel continued growth.

DLV:DAC Aligned with Your Financial Goals and Mission Impact

Track the metrics that matter in a nonprofit setting — from initial donor acquisition costs to recurring and lifetime donations. Evaluate DLV:DAC across each channel, ensuring every dollar invested supports your broader mission impact and financial sustainability. This data-driven approach helps align Marketing/Development with Finance.

Enhanced Visibility with Donor Lifetime Value Projections

Forecast donor lifetime value by factoring in churn rates, retention patterns, and donation behaviors — all integrated into your strategic planning. This clarity helps refine your strategies for steady, sustained growth.

“A high growth business, we came across Violet when looking for strong commercial alignment with a partner. We needed to broadly reinvigorate our product, analytics, and marketing capabilities, and building in-house would have taken us too long. They promised a unique approach towards managing our growth, and are still delivering a smart, integrated suite of services, two years into our relationship.”

Oren Shneider
CEO, Circa Jewels

The Attribution Prism: A Modern Measurement Framework for CAC

Download our white paper and learn how to unify Marketing Mix Modeling (MMM), Data-Driven Attribution (DDA), Incrementality Testing, and Enhanced Last Click into a single measurement strategy with the Violet Attribution Prism.
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Designed for CMOs, Growth Leaders, and Marketing Analysts seeking to:
Drive profitable growth through smarter budget decisions
Align teams on a single, trusted measurement source
Break free from last-click limitations
Balance strategic planning with day-to-day optimization

3 Solutions, All-In-One, Delivered in 45 Days

Our unique growth framework, which we’ve used to scale companies to unicorn status, consists of 3 core pillars

Data Foundation & Analytics Suite

Launch an enterprise-grade, AI-powered analytics platform in just 45 days—at a fraction of the cost of a traditional in-house build.

Growth OS Design

Our growth experts work with you to define the KPIs and metrics that matter most to your business.

Secure, Growth Data Warehouse

Our data engineers unify marketing, sales, product, and financial data into a single customer-centric view directly accessible from your stack

Advanced Attribution & LTV Measurement

Our data science teams deploy bespoke attribution models (Enhanced Last Click, MMM, MTA, DDA) and predictive LTV measurement that’s fully integrated into your dashboards.

Role-Based Analytics & AI

Provides each marketing team with targeted tools and analytics to optimize initiatives against P&L goals.

Managed Service for Growth Data & BI

Our data engineers, tagging specialists,, and BI analysts continually refine your growth stack as your business evolves.

Continuous Maintenance & Upgrades

Our teams audit data accuracy against financial and marketing sources, rapidly integrate new channels and data sources, and add capabilities as your needs evolve.

Adaptable Modeling

Deploy the right attribution or LTV model at each stage of growth with support from our data science team.  

On-Demand Deep Dive Analysis

Dedicated BI analysts deliver in-depth investigations to uncover actionable insights.

Ongoing Executive &
Operating Teams Advisory

Our experts partner with you to set and achieve growth and efficiency targets, providing the strategic guidance needed to succeed.

Weekly Actionable insights and Practical Advice

Tap into our proven operating frameworks to maximize every aspect of Violet while taking advantage of opportunities we identify on your behalf.

Monthly Business Reviews

Senior growth executives deliver strategic insights and identify priorities to keep you on track.

Executive & Board-Level Insights

We prepare board-ready decks and analyses to ensure key stakeholders remain informed of your progress and new opportunities.

Digital fundraising: what a growth-focused CMO wants to know

Our unique growth framework, which we’ve used to scale companies to unicorn status, consists of 3 core pillars

How does Violet help digital fundraising organizations grow donor revenue and retention efficiently?

Violet gives you daily visibility into donor acquisition costs, recurring and lifetime donation value, and retention rates across every channel. The platform unifies marketing, fundraising, and finance data, so you can see which investments are bringing in high-value, loyal donors — not just one-time gifts. This allows you to optimize spend, refine your messaging, and double down on what drives sustainable growth and mission impact.

Can Violet show me which channels and campaigns are actually delivering high-LTV, recurring donors?

Absolutely. Violet’s advanced attribution suite lets you compare models like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Data-Driven Attribution (DDA) side-by-side. You’ll know which digital, offline, and referral channels are driving not just donations, but long-term donor relationships — helping you invest smarter and maximize every dollar for your cause.

How does Violet help me align fundraising, marketing, and finance teams on true ROI and mission impact?

Violet was built to eliminate silos by consolidating all your key data into a single source of truth. You get board-ready dashboards that track CAC, donor LTV, and DLVDAC (donor lifetime value to donor acquisition cost) across every channel, making it easy to justify investments and align your teams around the metrics that matter for both financial sustainability and mission delivery.

What if my donor segments, campaigns, or geographies have different behaviors or economics?

Violet’s flexible data model lets you segment and compare performance by donor type, campaign, geography, and channel. Whether you’re running national campaigns or local events, you can tailor strategies for each audience and optimize for the best mix of acquisition, retention, and lifetime value.

How quickly can we get Violet up and running, and will my team actually use it?

You can launch Violet’s analytics platform in just 45 days — much faster and more cost-effective than building in-house. Our managed services include integration, training, and ongoing support, so your team can focus on acting on insights, not wrangling data. Plus, our advisory team partners with you to define KPIs, set up reporting, and operationalize insights for real fundraising impact.

Can Violet help us forecast donor LTV and improve campaign planning?

Yes. Violet’s machine learning models forecast donor lifetime value by factoring in churn, retention, and giving patterns, all integrated into your dashboards. This clarity helps you plan campaigns, set acquisition targets, and refine your mix for steady, sustainable growth.

What kind of ROI can I expect from using Violet for digital fundraising?

Most digital fundraising organizations see a 3x–6x return on their Violet investment, thanks to improved efficiency, smarter allocation of fundraising dollars, and the ability to identify and scale the channels that drive high-LTV, recurring donors. Violet’s insights help you maximize both acquisition and retention, fueling sustainable mission growth.

How does Violet compare to building and maintaining a similar analytics solution in-house?

Violet is faster and more cost-effective to implement than building your own analytics stack. You benefit from a proven platform, ongoing support, and fundraising-specific expertise, with rapid deployment and continuous innovation — so your teams can focus on donor engagement and strategy, not data management.

How Violet makes it even easier for digital fundraising CMOs to deliver business results
  • Unified, actionable insights: Instantly see performance across every channel, campaign, and donor segment, with clear recommendations — not just raw data.

  • Financial discipline: Monitor CAC, donor LTV, and ROI at every level, so you can scale with confidence and protect margins.

  • Operational support: We don’t just deliver a tool — we provide ongoing advisory, training, and tailored dashboards to help your team drive results.

  • Speed to value: Go from fragmented reporting to a single source of truth in weeks, not quarters, and start seeing impact fast.

Ready to see how Violet can help you grow your donor base and mission impact — no matter how complex your fundraising footprint?

We Know Growth

With over 25 years of combined experience, our founders Paul Hurley and David Manela have led both early- and late-stage companies as CEOs and CGOs.

Through Violet, we bring you the same dedicated team and tools— BI engineers, data scientists, and analysts — that powered our own in-house growth initiatives. Originally built to help our sister division Exactius accelerate growth and boost efficiency for dozens of clients, Violet is now here to do the same for you.
In the Last 6 Years, Exactius, Powered by Violet has Generated:

$200M+

Optimized growth investment

$550M+

Incremental revenue

$1.3B+

Incremental enterprise value

50+

Countries

Case Studies

A few examples of the massive growth we've unlocked by deploying Violet

How a $200m + D2C Business Unlocked Its Subscription Model and Grew Subscription Revenue to 50% Without Sacrificing Transactional Sales

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How a Nonprofit Achieved 12x Donation Growth Through Digital Investment in 8 Months Under Strict Cash Constraints

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How an Omni-Channel Retailer Increased Variable Contribution Margin by $14 Million in 9 Months

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Why Violet?

Holistic Growth Approach

We seamlessly integrate software, managed services, and growth advisory — giving you one go-to partner for all things growth data.  
Growth data needs a human touch.
Here’s an example of how this looks like:
  • We help you identify the KPIs that will scale your business and build the integrations.

  • We help you identify the best attribution model or the best LTV predictive model, build it and help you operationalize it.

  • We help you identify tactical insights 52 weeks a year, and strategic insights 12x a year.

Talk to a Growth Expert
What Makes us Different?

Unified Marketing & Financial Data

Eliminate silos by consolidating finance, product, marketing, and sales data into a single source of truth. This streamlines communication and bridges the gap between marketing, sales, finance and leadership
Talk to a Growth Expert
What Makes us Different?

Delivered in 45 Days at a Fraction of the Cost

Launch an enterprise-grade, AI-powered analytics platform in just 45 days — at a fraction of the cost and time compared to the 6–12 months required for in-house or outsourced builds.
Talk to a Growth Expert

See What Our Partners Say

“We had a huge growth opportunity and we were in a hurry to go faster, but didn’t have the leadership, tech or teams to make it happen. Exactius came in, did it all, and delivered big-time!”

Kristi Riordan
COO, WeWork Flatiron School

“The team at Exactius have been instrumental in helping us think how best to scale our audience, spending time to understand the nuances of our business and what success looks like both in the short and long term.
This passion for business growth enables them to craft a solution, that is not one size fits all, but very specific to the needs of MLS.”

David Bruce
CMO, MLS

“A high growth business, we came across Violet when looking for strong commercial alignment with a partner. We needed to broadly reinvigorate our product, analytics, and marketing capabilities, and building in-house would have taken us too long. They promised a unique approach towards managing our growth, and are still delivering a smart, integrated suite of services, two years into our relationship.”

Oren Shneider
CEO, Circa Jewels