White Papers

Find Your Source of Truth

Our expert guides demystify growth measurement, helping you move from confusing data to confident, profitable decisions

The Attribution Prism: A Modern Measurement Framework for CAC

Download our white paper and learn how to unify Marketing Mix Modeling (MMM), Data-Driven Attribution (DDA), Incrementality Testing, and Enhanced Last Click into a single measurement strategy with the Violet Attribution Prism.

Get Your Copy Today

Unlock the True ROI of Your Growth Spend

Stop optimizing for leads and start optimizing for revenue. Violet is one of only two platforms in the industry that maps your entire funnel, enabling true end-to-end attribution. While others continue optimizing for leads, we're optimizing for what truly matters – revenue contribution and return on investment.

Get Your Copy Today

A simple guide to MMM attribution: Unlocking growth with smarter measurement

In this paper, we’ll walk you through our robust Marketing Mix Modeling (MMM) methodology — built to answer the toughest marketing measurement questions in today’s privacy-first, multi-channel world.

Get Your Copy Today