Leveraging full-funnel data feedback to drive high-quality membership growth

Violet brings together all your marketing, sales, and financial data into a single platform, so you can track what’s driving new member signups, renewals, and engagement across every channel and geography. With advanced attribution models like Marketing Mix Modeling (MMM) and Data-Driven Attribution (DDA), you’ll see exactly which campaigns deliver the best ROI and member quality — helping you optimize spend, reduce CPA, and scale growth with confidence.

Absolutely. Violet’s dashboards let you compare multiple attribution models side-by-side, so you can pinpoint which digital, offline, and referral channels are bringing in high-LTV, engaged members — not just signups. You’ll also see how your offline and online efforts interact, so you can invest smarter and maximize both acquisition and retention.

Violet uses advanced geo-targeting and verification techniques to overcome geographic misalignment. By grouping regions and refining campaigns, you can make sure every outreach effort hits the intended audience, maximizing efficiency and reducing wasted spend. The platform also integrates real-time CRM insights and quality signals, so only the most engaged and promising leads move through your membership funnel.

Violet’s flexible segmentation lets you analyze performance by region, channel, campaign, or member type. Whether you’re running national or local campaigns, you can tailor strategies for each audience and optimize for the best mix of acquisition, retention, and lifetime value. This means you can confidently test, learn, and scale what works best for each segment.

You can launch Violet’s analytics platform in just 45 days — much faster and more cost-effective than building in-house. Our managed services include integration, training, and ongoing support, so your team can focus on acting on insights, not wrangling data. Plus, our advisory team partners with you to define KPIs, set up reporting, and operationalize insights for real membership growth.

Yes. Violet eliminates silos by consolidating all your key data into a single source of truth, aligning marketing, membership, and finance on the same KPIs. This streamlines communication, speeds up decision-making, and ensures your growth investments are always tied to business outcomes — not just channel metrics. Board-ready dashboards make it easy to justify and defend marketing investments to your CFO and executive team.

Nonprofit membership organizations typically see a 3x–6x ROI with Violet, as the platform drives improved efficiency, smarter budget allocation, and the ability to unlock growth in previously underperforming channels or regions. By surfacing actionable insights, Violet helps you grow high-quality, engaged memberships while protecting your margins.

Implementing Violet is faster and more cost-effective than developing a comparable in-house solution. You get a proven platform, managed services, and nonprofit-specific support — delivered in about 45 days, with ongoing enhancements and advisory, so your team can focus on member engagement and mission impact.

• Unified, actionable insights: Instantly see performance across every channel, region, and member segment, with clear recommendations—not just raw data.

• Financial discipline: Monitor CPA, member LTV, and ROI at every level, so you can scale with confidence and protect margins.

• Operational support: We don’t just deliver a tool—we provide ongoing advisory, training, and tailored dashboards to help your team drive results.

• Speed to value: Go from fragmented reporting to a single source of truth in weeks, not quarters, and start seeing impact fast.