Elevate Player Lifetime Value with Custom Attribution to Unlock New Avenues of Growth

Violet gives you real-time, granular insights into player activity, revenue per player, and engagement rates at every stage of the player journey. Our platform unifies marketing, sales, product, and financial data — so you can see exactly which channels, campaigns, and offers are driving high-value, loyal players, not just short-term signups. This means you can optimize for sustainable growth and retention, not just acquisition spikes.

Absolutely. Violet’s advanced attribution suite lets you compare models like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Data-Driven Attribution (DDA) side-by-side, so you can pinpoint which channels, affiliates, and campaigns are bringing in your most profitable players. You’ll see CAC, LTV, and ROI by channel, region, and cohort, making it easy to double down on what works and cut what doesn’t.

Violet delivers hourly updates and real-time insights, so your digital and offline teams can deploy spend efficiently — especially during key events and peak periods. Our platform helps you monitor performance as it happens, adjust investments on the fly, and ensure every dollar spent is driving optimal results. You’ll also see how offline and online efforts interact, so you can test, learn, and scale with confidence.

Violet’s flexible data model allows you to segment and compare performance by market, channel, player type, or even regulatory regime. Whether you’re operating in newly regulated markets or mature regions, Violet helps you adapt strategies, comply with local requirements, and identify what’s working in each context. Our managed service and advisory team help you navigate complexity and unlock growth everywhere you operate.

You can launch an enterprise-grade, AI-powered analytics platform in just 45 days — much faster and more cost-effective than building in-house. Violet comes with managed services: our engineers, BI analysts, and growth advisors handle integration, training, and ongoing support, so your team can focus on insights and execution, not data wrangling.

Yes. Violet consolidates all your key data into a single source of truth, aligning marketing, product, finance, and compliance on the same KPIs. This streamlines communication, speeds up decision-making, and ensures your growth investments are always tied to business outcomes — not just channel metrics.

Most iGaming operators experience a 3x–6x ROI with Violet, driven by improved efficiency, smarter allocation of marketing spend, and the ability to identify and scale the channels and affiliates that deliver high-value, long-term players. Violet’s insights help you maximize both acquisition and retention, even in highly competitive or regulated markets.

Integrating Violet is faster and more cost-effective than developing your own analytics infrastructure. You get a robust platform with managed services, ongoing support, and gaming-specific expertise — plus rapid deployment (typically 45 days) and continuous innovation, so your teams can focus on growth instead of data engineering

• Unified, actionable insights: Instantly see performance across every channel, affiliate, and market, with clear recommendations — not just raw data.

• Financial discipline: Monitor CAC, LTV, and ROI at every level, so you can scale with confidence and protect margins.

• Operational support: We don’t just deliver a tool — we provide ongoing advisory, training, and tailored dashboards to help your team drive results.

• Speed to value: Go from fragmented reporting to a single source of truth in weeks, not quarters, and start seeing impact fast.