Turning the Complexities of Multi-Channels, Multi-Category Products, and Margins into Growth Drivers

Violet unifies your marketing, sales, and financial data, giving you a complete, daily view of what’s working across every channel — digital, in-store, and everything in between. You’ll track the metrics that matter most, from initial investment to lifetime value per household, and see margin data for both new and existing customers. This lets you optimize spend, boost efficiency, and ensure every dollar aligns with your financial objectives and P&L, keeping CMO and CFO fully aligned.

Yes. Violet’s platform lets you effortlessly compare advanced attribution models — like Marketing Mix Modeling (MMM) and Data-Driven Attribution (DDA) — side by side, right in your daily reports. This means you can pinpoint which campaigns and platforms are delivering the most profitable customers, not just the most sales, and see how online and offline efforts interact. With machine learning-powered LTV forecasts, you can confidently scale what works and cut what doesn’t.

Violet connects your marketing spend directly to actual margin and profit outcomes, not just top-line revenue. You’ll get actionable insights and recommendations on where to shift spend, how to balance digital and offline investments, and how to hit your LTV:CAC and margin targets. Real-time dashboards and managed services mean you can adjust strategies as soon as new data comes in, maximizing efficiency and protecting profitability.

Violet’s flexible data model lets you segment and compare performance by brand, category, region, channel, or customer type. Whether you’re running national campaigns or local promotions, you can tailor strategies for each audience and optimize for the best mix of acquisition, retention, and lifetime value. Our managed service and advisory team help you operationalize these insights across your organization.

You can launch Violet’s enterprise-grade, AI-powered analytics platform in just 45 days — much faster and more cost-effective than building in-house. Our managed services include integration, training, and ongoing support, so your team can focus on acting on insights, not wrangling data. Plus, our advisory team partners with you to define KPIs, set up reporting, and operationalize insights for real business impact.

Absolutely. Violet consolidates all your key data into a single source of truth, aligning marketing, sales, finance, and operations on the same KPIs. This streamlines communication, speeds up decision-making, and ensures your growth investments are always tied to business outcomes — not just channel metrics. Board-ready dashboards make it easy to justify and defend marketing investments to your CFO and executive team.

Omni-channel retail clients generally see a 3x–6x return on their Violet investment, driven by improved efficiency, smarter budget allocation, and the ability to unlock growth in both online and offline channels. Violet’s insights help you optimize your investment mix, boost customer LTV, and align marketing with financial outcomes

Violet is much faster and more cost-effective to deploy than building an in-house analytics stack. You receive a proven, enterprise-grade platform with managed services, retail-specific expertise, and continuous upgrades — all delivered in just 45 days, so your teams can focus on strategy and execution instead of data wrangling.

• Unified, actionable insights: Instantly see performance across every channel, region, and customer segment, with clear recommendations — not just raw data.

• Financial discipline: Monitor CAC, LTV, and ROI at every level, so you can scale with confidence and protect margins.

• Operational support: We don’t just deliver a tool — we provide ongoing advisory, training, and tailored dashboards to help your team drive results.

• Speed to value: Go from fragmented reporting to a single source of truth in weeks, not quarters, and start seeing impact fast.