Healthcare Practices

The Insights Platform Optimized for Scaling Multilocation Services

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Trusted by CMOs at companies with over $10m in marketing spend

Keep Track of Your Unit Economics

From scheduled appointments to 1st completed appointments, lifetime value per patient, CAC, and LTV:CAC, maintain a daily view of the most important metrics driving your business.

Drill down into your KPIs across channels and locations

Leverage Violet Growth Insights each Monday morning to see
  • which locations are driving the most activities,
  • which platforms/channels and activities fuel each location’s performance,
  • and what to focus on next to maximize business performance.

Track your growth drivers and measure the impact of offline referrals vs. digital

Utilize multi-dimensional tracking to evaluate channel performance every day, and leverage our attribution products to determine the optimal investment mix for driving patients to your practices.

“A high growth business, we came across Violet when looking for strong commercial alignment with a partner. We needed to broadly reinvigorate our product, analytics, and marketing capabilities, and building in-house would have taken us too long. They promised a unique approach towards managing our growth, and are still delivering a smart, integrated suite of services, two years into our relationship.”

Oren Shneider
CEO, Circa Jewels

Unlock the True ROI of Your Growth Spend

Stop optimizing for leads and start optimizing for revenue. Violet is one of only two platforms in the industry that maps your entire funnel, enabling true end-to-end attribution. While others continue optimizing for leads, we're optimizing for what truly matters – revenue contribution and return on investment.
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Designed for CMOs, Growth Leaders, and Marketing Analysts seeking to:
Measure true ROI, not just Cost Per Lead.
Connect the entire customer journey from initial touch to final sale.
Demonstrate the direct revenue impact of your marketing investments.
Discover which channels deliver high-quality conversions to revenue.

3 Solutions, All-In-One, Delivered in 45 Days

Our unique growth framework, which we’ve used to scale companies to unicorn status, consists of 3 core pillars

Data Foundation & Analytics Suite

Launch an enterprise-grade, AI-powered analytics platform in just 45 days—at a fraction of the cost of a traditional in-house build.

Growth OS Design

Our growth experts work with you to define the KPIs and metrics that matter most to your business.

Secure, Growth Data Warehouse

Our data engineers unify marketing, sales, product, and financial data into a single customer-centric view directly accessible from your stack

Advanced Attribution & LTV Measurement

Our data science teams deploy bespoke attribution models (Enhanced Last Click, MMM, MTA, DDA) and predictive LTV measurement that’s fully integrated into your dashboards.

Role-Based Analytics & AI

Provides each marketing team with targeted tools and analytics to optimize initiatives against P&L goals.

Managed Service for Growth Data & BI

Our data engineers, tagging specialists,, and BI analysts continually refine your growth stack as your business evolves.

Continuous Maintenance & Upgrades

Our teams audit data accuracy against financial and marketing sources, rapidly integrate new channels and data sources, and add capabilities as your needs evolve.

Adaptable Modeling

Deploy the right attribution or LTV model at each stage of growth with support from our data science team.  

On-Demand Deep Dive Analysis

Dedicated BI analysts deliver in-depth investigations to uncover actionable insights.

Ongoing Executive &
Operating Teams Advisory

Our experts partner with you to set and achieve growth and efficiency targets, providing the strategic guidance needed to succeed.

Weekly Actionable insights and Practical Advice

Tap into our proven operating frameworks to maximize every aspect of Violet while taking advantage of opportunities we identify on your behalf.

Monthly Business Reviews

Senior growth executives deliver strategic insights and identify priorities to keep you on track.

Executive & Board-Level Insights

We prepare board-ready decks and analyses to ensure key stakeholders remain informed of your progress and new opportunities.

Healthcare practices: what a growth-focused CMO wants to know

Our unique growth framework, which we’ve used to scale companies to unicorn status, consists of 3 core pillars

How does Violet help healthcare practices drive patient growth across multiple locations?

Violet gives you a daily, location-by-location view of your most important growth metrics — scheduled appointments, completed appointments, CAC, LTV, and LTV:CAC — so you can spot which practices are thriving, which need help, and how your marketing dollars are performing in every market. Our platform unifies all your data (digital, referral, offline) and shows you what’s driving patient acquisition and retention at each site, making it easier to allocate budget and resources for maximum impact.

Can Violet tell me which marketing channels are actually bringing in high-value patients?

Yes. Violet’s multi-dimensional tracking and advanced attribution models (including MMM, MTA, and predictive LTV) let you see which channels — search, social, referrals, direct mail, OOH — are driving not just leads, but quality appointments and long-term value. You’ll know exactly which investments are fueling profitable growth and where to double down or pull back, all broken out by location and service line.

How does Violet help me optimize my investment mix and stay within my financial targets?

Violet was designed for financially-minded leaders. The platform tracks CAC, LTV, and LTV:CAC by channel, region, and cohort, so you always know your unit economics. You’ll get actionable recommendations on where to shift spend, how to balance digital and offline, and where to focus for the best margin — helping you hit growth and profitability goals, not just top-line volume.

What if my locations or service lines have different patient journeys or market dynamics?

Violet’s flexible data model lets you segment and compare performance by location, service line, channel, or patient type. Whether you’re managing urgent care, specialty clinics, or mixed urban/suburban sites, you can tailor strategies and benchmarks for each. Our dashboards and advisory support help you identify what’s working, replicate success, and address underperformance — no matter how complex your footprint.

How quickly can we get Violet up and running, and will my team use it?

You can launch an enterprise-grade, AI-powered analytics platform in just 45 days — much faster and more cost-effective than building in-house. Violet comes with managed services: our engineers, BI analysts, and growth advisors handle integration, training, and ongoing maintenance, so your team can focus on acting on insights, not wrangling data.

Can Violet help bridge the gap between marketing, operations, and finance in my organization?

Absolutely. Violet consolidates marketing, sales, product, and financial data into a single source of truth, eliminating silos and aligning everyone — from campaign managers to the CFO—on the same KPIs. This alignment accelerates decision-making, builds trust in the numbers, and ensures your growth investments drive real business outcomes, not just channel metrics.

What kind of ROI can I expect from using Violet for my healthcare network?

Most healthcare clients see a 3x–6x return on their Violet investment, thanks to improved efficiency, smarter budget allocation, and the ability to unlock growth in underperforming locations or service lines. By surfacing actionable insights and optimizing both digital and offline investments, Violet helps you maximize patient acquisition and retention while protecting your bottom line.

How does Violet compare to building and maintaining a similar analytics solution in-house?

Violet is typically faster and more cost-effective to deploy than developing and maintaining an in-house analytics stack. With Violet, you get a proven platform, ongoing managed services, and access to healthcare growth experts — freeing your internal teams to focus on patient care and strategy. Standard deployment is just 45 days, and you benefit from continuous upgrades, advanced attribution models, and board-ready dashboards, all at a fraction of the cost and time it would take to build internally.

How Violet makes it even easier for healthcare CMOs to deliver business results
  • Unified, actionable insights: Instantly see performance across every location, channel, and service line, with clear recommendations — not just raw data.

  • Financial discipline: Monitor CAC, LTV, and LTV:CAC at every level, so you can scale with confidence and protect margins24.

  • Operational support: We don’t just deliver a tool — we provide ongoing advisory, training, and tailored dashboards to help your team drive results.

  • Speed to value: Go from fragmented reporting to a single source of truth in weeks, not quarters, and start seeing impact fast.

Ready to see how Violet can help you drive growth across all your locations — and make your marketing dollars work harder?

We Know Growth

With over 25 years of combined experience, our founders Paul Hurley and David Manela have led both early- and late-stage companies as CEOs and CGOs.

Through Violet, we bring you the same dedicated team and tools— BI engineers, data scientists, and analysts — that powered our own in-house growth initiatives. Originally built to help our sister division Exactius accelerate growth and boost efficiency for dozens of clients, Violet is now here to do the same for you.
In the Last 6 Years, Exactius, Powered by Violet has Generated:

$200M+

Optimized growth investment

$550M+

Incremental revenue

$1.3B+

Incremental enterprise value

50+

Countries

Case Studies

A few examples of the massive growth we've unlocked by deploying Violet

How a $200m + D2C Business Unlocked Its Subscription Model and Grew Subscription Revenue to 50% Without Sacrificing Transactional Sales

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How a Nonprofit Achieved 12x Donation Growth Through Digital Investment in 8 Months Under Strict Cash Constraints

Read More

How an Omni-Channel Retailer Increased Variable Contribution Margin by $14 Million in 9 Months

Read More
Why Violet?

Holistic Growth Approach

We seamlessly integrate software, managed services, and growth advisory — giving you one go-to partner for all things growth data.  
Growth data needs a human touch.
Here’s an example of how this looks like:
  • We help you identify the KPIs that will scale your business and build the integrations.

  • We help you identify the best attribution model or the best LTV predictive model, build it and help you operationalize it.

  • We help you identify tactical insights 52 weeks a year, and strategic insights 12x a year.

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What Makes us Different?

Unified Marketing & Financial Data

Eliminate silos by consolidating finance, product, marketing, and sales data into a single source of truth. This streamlines communication and bridges the gap between marketing, sales, finance and leadership
Talk to a Growth Expert
What Makes us Different?

Delivered in 45 Days at a Fraction of the Cost

Launch an enterprise-grade, AI-powered analytics platform in just 45 days — at a fraction of the cost and time compared to the 6–12 months required for in-house or outsourced builds.
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See What Our Partners Say

“We had a huge growth opportunity and we were in a hurry to go faster, but didn’t have the leadership, tech or teams to make it happen. Exactius came in, did it all, and delivered big-time!”

Kristi Riordan
COO, WeWork Flatiron School

“The team at Exactius have been instrumental in helping us think how best to scale our audience, spending time to understand the nuances of our business and what success looks like both in the short and long term.
This passion for business growth enables them to craft a solution, that is not one size fits all, but very specific to the needs of MLS.”

David Bruce
CMO, MLS

“A high growth business, we came across Violet when looking for strong commercial alignment with a partner. We needed to broadly reinvigorate our product, analytics, and marketing capabilities, and building in-house would have taken us too long. They promised a unique approach towards managing our growth, and are still delivering a smart, integrated suite of services, two years into our relationship.”

Oren Shneider
CEO, Circa Jewels