ROI Insights for Sales, Media and Offline Investments

Violet gives you granular, daily visibility into performance at each point of sale, so you’re not just optimizing for your best stores — you’re driving growth everywhere. Our platform unifies data from all your digital channels, CRM, and even offline investments, letting you see which locations are winning, which need attention, and how your spend is translating into real business outcomes at each site. This means you can allocate budget with surgical precision, double down where there’s upside, and fix underperformers before they drag down your numbers.

Yes. With Violet, you get multi-dimensional tracking and attribution that reveals which channels — search, social, display, local SEO, even direct mail — are driving traffic and conversions for each location. Our attribution tools go beyond last-click, using advanced models (like MMM and MTA) and incrementality testing to cut through the noise and show you the true ROI of every channel, campaign, and creative, tailored to each market.

Violet was built by financially-minded growth leaders who know that every dollar counts. Our platform tracks LTV, CAC, and LTV:CAC by channel, region, and cohort, so you always know your unit economics. We surface actionable insights and recommend where to shift spend for maximum impact — helping you hit your growth and margin goals, not just vanity metrics. You’ll see blended and channel-specific ROI, and get alerts when investments are drifting off target, so you can react fast and protect profitability.

That’s exactly where Violet shines. We segment your data by market type, channel mix, and even partner-led vs. direct models, letting you tailor strategies for each region. Whether you’re dealing with urban vs. suburban, franchise vs. corporate-owned, or different media landscapes, Violet helps you isolate what’s working and replicate success — while respecting the unique economics and customer behavior of each location.

Violet’s standard deployment takes about 45 days, including integration with your existing stack (Salesforce, GA4, ad platforms, etc.), data mapping, and onboarding. We don’t just hand you a dashboard — we provide ongoing advisory, training, and even help operationalize the insights across your teams. Our clients see rapid adoption because Violet was built for operators, not just analysts: it’s intuitive, role-specific, and focused on driving action, not just reporting.

Absolutely. Violet is designed to reconcile KPIs across marketing, sales, and finance, so everyone — from campaign managers to the CFO — works off the same data. No more reporting silos or endless debates about attribution. This alignment accelerates decision-making, builds trust in the numbers, and ensures your growth investments are always tied to business outcomes, not just channel performance.

Most clients see a 3x–6x return on their Violet investment, thanks to improved efficiency, smarter budget allocation, and the ability to unlock growth in previously underperforming locations or channels. By optimizing both online and offline investments and surfacing actionable insights, Violet helps you make every marketing dollar work harder, driving incremental margin and sustainable growth across your entire footprint.

Integrating Violet is typically faster and more cost-effective than developing and maintaining an in-house analytics infrastructure. With Violet, you get a proven platform, ongoing managed services, and access to expert advisory — freeing up your internal resources to focus on high-priority business initiatives. The standard deployment is just 45 days, and you benefit from continuous upgrades, advanced attribution models, and board-ready dashboards, all at a fraction of the cost and time it would take to build internally.

• Unified view: Instantly see performance across every location and channel, with actionable insights — not just raw data.

• Financial discipline: Track LTV, CAC, and ROI at every level, so you can scale with confidence while protecting margins.

• Operational support: We don’t just deliver a platform — we help your team use it, with ongoing advisory and tailored dashboards.

• Speed to value: Go from fragmented reporting to a single source of truth in weeks, not quarters.