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Predictive LTV
Unlock Hidden Growth The Strategic Imperative of Predictive LTV
Move beyond short-term ROAS and CAC metrics to identify hidden high-LTV channels and profitably scale your customer acquisition efforts
Trusted by CMOs at companies with over $10m in marketing spend
Are These Growth Killers Holding You Back?
Scaling Limitations Due to High CAC
Companies are unable to scale further because they have hit their CAC target.
Concentrated
Media Mix
Companies are stuck in a few channels and can’t find a way to make new channels profitable.
Failure to Differentiate Customer Value
Not all the customers are equal, and do not deliver the same profit.
Misjudging Channel Profitability
Based only on first time conversions, some channels are misjudged.
The Transformative Impact of Predictive LTV
Unlocking Profitable Growth
Predictive LTV shifts focus from short-term returns to the long-term value of every investment — creating a clear path to predictable, repeatable growth.
Re-evaluating Channel Investment and Risk Tolerance
Predictive LTV allows investment in channels that seem poor initially but prove valuable long-term.
Focusing on LTV to CAC Ratio
Investment decisions shift to LTV to CAC allowing campaign managers to raise their CAC ceiling as they identify higher value customers.
Strategic alignment
LTV and LTV to CAC metrics can be applied at granular levels to evaluate specific channels, campaigns, creative and landing pages, so all team members have visibility on the same goal
Built for Accuracy and Impact
Measuring Future Value Predictive LTV models provide a clear way to measure the potential revenue from an acquired customer over their lifetime.
Fully loaded margin We combine LTV with fully loaded margin estimates to understand true financial impact
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