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Unlock True Profitability with Fully Loaded CAC and Fully Loaded Margin.
Stop losing money on hidden expenses. We integrate all variable and fixed costs to deliver accurate metrics for precise investment optimization and unified financial-marketing strategy.
Lack of visibility on the actual profitability?
We solve the fundamental problem of inaccurate and incomplete cost metrics.
Ignoring Hidden CAC Costs
Traditional CAC overlooks non-media expenses like agency fees, team costs, platform fees, and dynamic costs (API calls, phone minutes). These hidden costs can add 30%+ to real acquisition costs.
Ignoring Hidden Cost of Sales:
Traditional LTV excludes variable costs like COGS, shipping, handling, and delivery fees—often 50%+ of actual Lifetime Value.
Difficulty in Cost Modeling and Offline Data Collection
Traditional LTV excludes variable costs like COGS, shipping, handling, and delivery fees—often 50%+ of actual Lifetime Value.
Financial Misalignment
Marketing tracks media spend while Finance sees total costs, creating conflicting views of acquisition efficiency between departments.
Invest With Confidence
Use Fully Loaded CAC and Fully Loaded LTV for capital allocation and optimization decisions
Determine True Profitability
Accurately assess the true profitability of specific channels, affiliates, partners, or vendors to optimize spend based on who delivers the highest-value customers.
Optimize Investment
Use eLTV:CAC as an optimization lever to determine whether you're overinvesting or underinvesting in specific partners or channels.
Granular Cost Analysis
Drill down from high-level LTV:CAC to pinpoint which cost components—variable marketing spend, fixed costs, or variable sales costs—are driving efficiency issues.
How Violet Makes Every Dollar Accountable
Comprehensive Cost Integration
We integrate fixed and dynamic costs across sales, marketing, operations, and platforms—including those tracked in month-end spreadsheets—to deliver a complete, real-time view of CAC.
Custom Predictive LTV Model
We build and deploy a pLTV model that establishes pLTV:CAC as a predictive north star metric for assessing profitability and aligning marketing with finance.
Advanced Cost Allocation Rules
We work with partners to establish real-time cost modeling rules by defining unit types, fixed multipliers, and custom logic—then determine the optimal allocation method (e.g., cost per API call or phone minute, fixed multipliers for platforms or agency fees, or percentage of vendor spend).
Actualization for Reliability
We calculate real-time costs using the allocation model, then actualize them monthly or quarterly against actual invoices and financial data for reliable tracking.
Operational Data Handling
We manage the complex process of collaborating with finance and operations teams to structure and collect costs, even from offline spreadsheets.
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