One Source of Truth

Unify Your Data. 
Maximize Investment Efficiency.

Unify marketing, transactional, and financial data into a single, customer-centric view to measure investment efficiency and unlock growth.

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Trusted by CMOs at companies with over $10m in marketing spend

Problems When Investment Decisions Are Not Driven by a Single Source of Truth

Problems Arising from Lacking a Unified Source of Truth

Wasted Spend Disconnected data creates duplicate investments, inflated CAC, and missed opportunities to reallocate budget where it performs best.

Misleading Performance SignalsInconsistent attribution across platforms makes some channels appear profitable when they’re not — hiding the real performance drivers.

Slow and Reactive Decisions Without a unified view of marketing, transactional, and financial data, teams spend more time reconciling reports than setting the right goals and optimizing spend

How a Unified View Drives Smarter Investment Decisions

See What’s Working – and What’s Not

Connect spend to sales, margin, and retention — so you know which investments actually create financial impact.

Shift Dollars faster

React faster with predictive signals on CAC, LTV, and incremental ROI across channels

Align Teams Around Profitability

Give marketing, finance, and operations one truth — so decisions are collaborative, not conflicting.

From Data Chaos to Strategic Clarity

Unified Performance View Connect marketing, transactional, and financial data into a single framework that translates performance into finance-first growth KPIs.

Smarter Optimization & Budgeting See the true return of every channel and reallocate spend with confidence — maximizing efficiency and profitability across your portfolio.

End-to-End Granularity Drill from high-level business outcomes to campaign and creative performance, across new and existing customers.

Composable & Enterprise-Ready Adapt Violet to your unique business architecture — modular, scalable, and secure for enterprise-grade deployment.

Connect with our Senior Advisory Team

“The Hourly Report transformed how we scale at Omaze. We went from being limited to single-digit daily increases to confidently scaling Meta and many other channels’ spend by 5x in a single day. Having real-time CAC visibility across all channels means we can optimize throughout the day instead of discovering problems 24 hours too late. For any event-driven business serious about efficient growth, this tool is essential.”

James Oakes

President, Omaze

Measure what matters.
See real marketing impact.
Get Violet.

Connect with our Senior Advisory Team