The Attribution Prism: A Modern Measurement Framework for CAC

Download our white paper and learn how to unify Marketing Mix Modeling (MMM), Data-Driven Attribution (DDA), Incrementality Testing, and Enhanced Last Click into a single measurement strategy with the Violet Attribution Prism.

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Designed for CMOs, Growth Leaders, and Marketing Analysts seeking to:
  • Drive profitable growth through smarter budget decisions
  • Align teams on a single, trusted measurement source
  • Break free from last-click limitations
  • Balance strategic planning with day-to-day optimization