The Attribution Prism: A Modern Measurement Framework for CAC

Download our white paper and learn how to unify Marketing Mix Modeling (MMM), Data-Driven Attribution (DDA), Incrementality Testing, and Enhanced Last Click into a single measurement strategy with the Violet Attribution Prism.

Designed for CMOs, Growth Leaders, and Marketing Analysts seeking to:

Drive profitable growth through smarter budget decisions
Align teams on a single, trusted measurement source
Break free from last-click limitations
Balance strategic planning with day-to-day optimization