A simple guide to MMM attribution: Unlocking growth with smarter measurement

In this paper, we’ll walk you through our robust Marketing Mix Modeling (MMM) methodology — built to answer the toughest marketing measurement questions in today’s privacy-first, multi-channel world.

Designed for CMOs, Growth Leaders, and Marketing Analysts seeking to:

Drive profitable growth through smarter budget decisions
Align teams on a single, trusted measurement source
Break free from last-click limitations
Balance strategic planning with day-to-day optimization