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Violet Analytics
Violet Advanced Attribution
Violet Conversions
Violet Advisory
Use Cases
By Industry
Digital Fundraising
Fintech
Healthcare
iGaming
Multilocation Services
Nonprofit Membership
Omnichannel Retail
By Business Model
DemandGen
Subscription
Transaction
Resources
Playbooks
Growth Academy
Case Studies
White Papers
Help Center
Exactius
exacti.us
Who We Are
We're Hiring
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Maria Gonzalez Alvarez
Data Scientist
Data Scientist at Exactius & Violet Growth | Avid Runner
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Maria Gonzalez Alvarez
Performance Parallels: MMM Concepts Explained from an Athlete's Perspective
Maria Gonzalez Alvarez
May 12, 2025
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