Introducing Violet AI Insights: Turning Data Into Action

When your business is scaling, data can either be your greatest advantage or your biggest distraction.

That’s why Violet built the Drivers and AI Insights dashboards—part of our Growth Insights suite. Together, they serve as a cockpit for your business, bringing clarity to performance metrics, trends, and growth drivers in one place.

Designed for both executives and operational teams, these dashboards help you:

• Understand what’s driving changes in key KPIs such as CAC, LTV, and ROI.
• Quickly identify what needs attention without digging through endless charts.
• Turn weekly data into confident, forward-looking decisions.
  

A Shared Foundation for Smarter Analysis

Both dashboards are built on a simple framework designed to make analysis effortless:

• Business Unit Selector – Focus on specific regions, departments, or divisions for targeted insights.
• Timeframe Selector – Switch between weekly and monthly views to track short-term trends or long-term momentum.
• Main KPI Overview – See at a glance how your key metrics are performing and what’s changing over time.

The Drivers Dashboard: Unpacking Performance

The Drivers dashboard helps you understand the “why” behind every change in your KPIs.

Use it to:

• See the factors contributing to increases or decreases in core metrics.
• Compare paid and non-paid channels to pinpoint performance shifts.
• Drill down into platforms, campaigns, or other dimensions to find what’s driving results—or holding them back.

Need a more tailored view? The Violet team can customize the dashboard to match your business structure and metrics.

The AI Insights Dashboard: Intelligence That Works for You

The AI Insights dashboard takes your analysis further, using AI to uncover patterns and trends that might otherwise go unnoticed.

It automatically highlights what’s most relevant in your data:

• Performance Summary: A clear snapshot of what’s working well and where attention is needed.
• AI-Generated Insight Cards: Surface the most important trends and performance shifts across channels, campaigns, and platforms.
• Instant Collaboration: Share insights with your team or stakeholders in one click.

How to Use Violet Insights

1. Select the business unit or area you want to analyze.
2. Choose your timeframe—weekly or monthly.
3. Review the summarized insights to focus on the most meaningful trends.
4. Share key findings directly with your team or leadership.

Why It Matters for Growth

Executives gain a high-level view that supports faster, more confident decision-making.
Operational teams get actionable, data-backed insights they can use immediately to optimize campaigns and processes.

By filtering out noise and surfacing only the most relevant drivers and patterns, Violet Insights turns complexity into clarity—helping your organization make smarter, faster growth decisions.

Violet turns complex performance data into clear, actionable intelligence - so you can move from reporting to real insight.

‍