David Manela

What is Enterprise MMM?

The Hourly Report: The Real-Time Catalyst that Multiplies Your Scaling Power

How to Use LTV to CAC as the Shared Trusted Language Between CMO and CFO

First-to-Last Step Attribution: Bridging Freemium and Leads to Revenue

What Your CFO Is Really Looking For When They Ask About LTV:CAC

When Strong Retention Becomes a Strategic Constraint

From Cost Center to Growth Engine: The CMO’s Shift to Investment Marketing

Beyond Vanity Metrics - The 5 growth metrics Every Scaler Should Track

Why Most Founders Hire the Wrong CMO - and How to Fix It

Bridging Marketing Reporting to Financial Results: How Modern Teams Connect Growth to the Bottom Line

Scaling Success: Mastering KPI Transitions from Startup to $200M+ in Revenue

To CEOs: What Are Your Core Competencies?

From 8 to 9 Figures - Outsourcing vs. In-House

The Hidden Risks of Rapid Growth: What Every CEO Needs to Know

Does Industry Expertise Matter When Building Your Customer Acquisition Muscle?