David Manela

Managing Partner & Co-Founder

Marketing that speaks CFO language from day one | Scaled multiple unicorns | Co-founder @ Violet

Articles written by

David Manela

From Cost Center to Growth Engine: The CMO’s Shift to Investment Marketing
David Manela
November 3, 2025
CGO / CMO
Blog
Beyond Vanity Metrics - The 5 growth metrics Every Scaler Should Track
David Manela
October 24, 2025
CGO / CMO
Blog
Growth Operating System
Why Most Founders Hire the Wrong CMO - and How to Fix It
David Manela
October 16, 2025
Blog
Founders / CEO
Bridging Marketing Reporting to Financial Results: How Modern Teams Connect Growth to the Bottom Line
David Manela
October 6, 2025
Growth Stage
CGO / CMO
Blog
Violet Growth:Scaling Success: Mastering KPI Transitions
Scaling Success: Mastering KPI Transitions from Startup to $200M+ in Revenue
David Manela
May 29, 2024
Founders / CEO
Growth Stage
Growth Operating System
Blog
Violet Growth: To CEOs: What Are Your Core Competencies?
To CEOs: What Are Your Core Competencies?
David Manela
August 5, 2024
Blog
Founders / CEO
Violet Growth insights: From 8 to 9 Figures - Outsourcing vs. In-House
From 8 to 9 Figures - Outsourcing vs. In-House
David Manela
August 5, 2024
Blog
Founders / CEO
The Hidden Risks of Rapid Growth: What Every CEO Needs to Know
David Manela
August 5, 2024
Blog
Founders / CEO
Does Industry Expertise Matter When Building Your Customer Acquisition Muscle?
Does Industry Expertise Matter When Building Your Customer Acquisition Muscle?
David Manela
August 5, 2024
Blog
Founders / CEO