Provide In-Depth Visibility into Your Investment Efficiency: How a Nonprofit Achieved 12x Donation Growth Through Digital Investment in 8 Months Under Strict Cash Constraints

Client Background

• Type of Business: Non-profit organization raising funds for life-saving gear.
• Business Model: Donation-based with a subscription component.
• Acquisition Channels: Online donations, email marketing, and subscriptions.
• Key Financial Constraints: Strict cash flow requirement, needing 1.3x ROI for every dollar invested.

Problem

• The website was not optimized to convert new potential donors.
• No effective tracking or analytics tools were in place to measure the efficiency of investment.
• The client faced issues with tracking data from the Donation CRM System and lacked a coherent strategy for email marketing and upselling subscriptions.

Goal‍

• Scale online donation channels and improve conversion efficiency.

Key Pain Points

• Ineffective donation conversion process and lack of tracking tools.
• Difficulty managing the efficiency of marketing investments across multiple channels.
• No effective email marketing or upsell strategy for driving subscriptions.

• Integrated All Online Investment into Violet: Streamlined tracking of donations and investments into a single platform.
• Google Analytics & Donation CRM System Integration: Connected all data sources to track customer acquisition and donation history effectively.
• Transaction Attribution: Developed a single source of truth for transaction attribution by deploying Violet Pixel and integrating with the Donation CRM system.
• Backend & Frontend Tracking: Set up advanced tracking to measure performance across digital channels and ensure efficient ROI.
• Dedicated Funnels: Created funnels focused on online acquisition and nurturing returning customer donations.
• Introduced Subscriptions: Added subscriptions flow on top of existing donations flow to increase lifetime value of donors

Attribution & Testing

• ROAS Optimization: Linked donation value to CRM’s system and optimized Return on Ad Spend (ROAS) by tracking channel-specific performance.
• Segmentation: Tested subscription and transaction models based on customer profiles (existing vs. prospective donors) to find the best-converting funnels.