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Turn Marketing
Investment Into
Measurable P&L Impact
With a composable data platform, growth enablement tools, and advisory services, Violet Growth helps teams measure and guide every investment dollar for maximum efficiency and return.
Marketing teams lack end-to-end visibility from investment to financial impact
Marketing teams are often on their own with minimum access to the right resources, expertise or tools
Data infrastructure isn't built for marketing optimization
Predictive analytics require specialized expertise most teams lack
CFO alignment on marketing metrics remains elusive
Teams work in silos without unified measurement
Investment decisions happen without comprehensive insights
A custom, composable and fast solution
Our approach helps you solve the problems you have right now and delivers immediate impact through:
Custom solutions tailored to your specific growth challenges
Composable architecture that adapts to your current infrastructure
Fast implementation with value delivery from day 1
Expert support that extends your team's capabilities
“A high growth business, we came across Violet when looking for strong commercial alignment with a partner. We needed to broadly reinvigorate our product, analytics, and marketing capabilities, and building in-house would have taken us too long. They promised a unique approach towards managing our growth, and are still delivering a smart, integrated suite of services, two years into our relationship.”
The Growth Levers That Matter Most to Hit Financial Targets
For every challenge, there’s a lever. Here are 9 we’ve identified that consistently move businesses forward.
Data Foundation
Unified Source of Truth
LTV:CAC as Cornerstone
Advanced Analytics
LTV Predictive Modeling & Lead
Multi-Attribution Framework
Incrementality Testing
Growth Enablement
Real-Time Digital Channel Activation and Server-Side Audiences
Granularity & Frequency of Investment Allocation
Dynamic Budgeting and Forecasting
How We Get Started
Tools don't matter. Outcomes do.
We identify where to start, get a win, rinse and repeat.
Step 1
Step 2
Step 3
When you fully map profitability, you can maximize it.
$550M+ Incremental revenue
$1.3B+Incremental enterprise value
$200M+Optimized growth investment
Here’s how different industries use Violet
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Solving the attribution challenge: How a B2B Design Company Increased Demos by 50% in Just 8 Months
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Unlocking Digital Growth: How a Location-Based Jewelry Brand Grew Revenue by 4x in 3 Years By Scaling Appointments Driven by Digital Investment
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Gain End-to-End Visibility in Your Sales Funnel: How a Behavioral Health Client Increased Admit Volume by 50% in 180 Days
Read MoreSee What Our Partners Say
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“We had a huge growth opportunity and we were in a hurry to go faster, but didn’t have the leadership, tech or teams to make it happen. Exactius came in, did it all, and delivered big-time!”
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“The team at Exactius have been instrumental in helping us think how best to scale our audience, spending time to understand the nuances of our business and what success looks like both in the short and long term.
This passion for business growth enables them to craft a solution, that is not one size fits all, but very specific to the needs of MLS.”
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“A high growth business, we came across Violet when looking for strong commercial alignment with a partner. We needed to broadly reinvigorate our product, analytics, and marketing capabilities, and building in-house would have taken us too long. They promised a unique approach towards managing our growth, and are still delivering a smart, integrated suite of services, two years into our relationship.”
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