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Attribution isn’t enough. Measure lifetime value and profitability, not just cost.
Violet combines multi-modal marketing attribution with transaction and financial data
to show you what’s truly driving your business.
Your attribution model is NOT giving you the full picture.
Relying on a single attribution model limits the insights multiple methods would uncover.
You track CAC to improve efficiency—but without LTV, you can’t see the full growth opportunity.
When data doesn’t tie back to financials, it’s hard to justify investment or unlock more budget.
Don’t just see what performs best. See what drives real business profitability.
A modern measurement framework for CAC: Attribution, MMM, and Incrementality Testing
Predictive LTV modeling by channel with a clear view on LTV:CAC
Fully loaded CAC and margin-based LTV to enable productive conversations with your CFO
Violet offers a new and more comprehensive way to track your growth.
Discover attribution without blind spots.
Prioritize growth investments that deliver on the bottom line.
Prove what’s working in a way that make sense to your CFO.
We don’t just bring the tools. We bring the team to implement them.
We know growth
Through Violet, we bring you the same dedicated team and tools— BI engineers, data scientists, and analysts — that powered our own in-house growth initiatives. Originally built to help our sister division Exactius accelerate growth and boost efficiency for dozens of clients, Violet is now here to do the same for you.
When you fully map profitability, you can maximize it.
$550M+ Incremental revenue
$1.3B+Incremental enterprise value
$200M+Optimized growth investment
The Attribution Prism: A Modern Measurement Framework for CAC
Here’s how different industries use Violet
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How a $200m + D2C Business Unlocked Its Subscription Model and Grew Subscription Revenue to 50% Without Sacrificing Transactional Sales
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How a Nonprofit Achieved 12x Donation Growth Through Digital Investment in 8 Months Under Strict Cash Constraints
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How an Omni-Channel Retailer Increased Variable Contribution Margin by $14 Million in 9 Months
Read MoreSee What Our Partners Say
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“We had a huge growth opportunity and we were in a hurry to go faster, but didn’t have the leadership, tech or teams to make it happen. Exactius came in, did it all, and delivered big-time!”
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“The team at Exactius have been instrumental in helping us think how best to scale our audience, spending time to understand the nuances of our business and what success looks like both in the short and long term.
This passion for business growth enables them to craft a solution, that is not one size fits all, but very specific to the needs of MLS.”
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“A high growth business, we came across Violet when looking for strong commercial alignment with a partner. We needed to broadly reinvigorate our product, analytics, and marketing capabilities, and building in-house would have taken us too long. They promised a unique approach towards managing our growth, and are still delivering a smart, integrated suite of services, two years into our relationship.”
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