Turn Marketing
Investment Into
‍Measurable P&L Impact

With a composable data platform, growth enablement tools, and advisory services, Violet Growth helps teams measure and guide every investment dollar for maximum efficiency and return.

Connect with our Senior Advisory Team

Trusted by CMOs at companies with over $10m in marketing spend

The problem:

Marketing teams lack end-to-end visibility from investment to financial impact

They are often on their own with minimum access to the right resources, expertise or tools

Data infrastructure isn't built for marketing optimization

Predictive analytics require specialized expertise most teams lack

CFO alignment on marketing metrics remains elusive

Teams work in silos without unified measurement

Investment decisions happen without comprehensive insights

We came up with a business solution to solve this and implemented it dozens of times

We’ve identified 9 Growth Levers that consistently matter most to hit financial targets

Let’s unlock them together.

Build the bedrock for all growth initiatives

Unified Source of Truth

Integrate all sales/marketing data company-wide and tie performance to financial goals for complete visibility.

Fully Loaded Margin/CAC Targeting

Account for all variable expenses beyond media cost

LTV:CAC as Cornerstone

Use cash payback or LTV:CAC targets for north start metrics.

Turn data into predictive growth intelligence

LTV Predictive Modeling & Lead

Use machine learning to predict and prioritize high-value customers

Multi-Attribution Framework

Deploy composable attribution models (MMM, DDA) to handle complex challenges

Incrementality Testing

Validate true channel impact through proven methodologies

Execute with speed and precision

Real-Time Digital Channel Activation and Server-Side Audiences

Automate optimization with server-side events

Granularity & Frequency of Investment Allocation

Use granular data dimensions for better and faster decision-making

Dynamic Budgeting and Forecasting

Integrate predictive models with financial planning for agile investment allocation across channels, geographies and business units

Get a Growth Lever Assessment

How We Get Started

Tools don't matter. Outcomes do. 
We identify where to start, get a win, rinse and repeat.

Step 1

We identify an area where we can immediately bring impact and deliver value from day 1.

Read about our

Growth Levers

Step 2

We identify the minimum data required to get the wins. The last thing you need is integration headaches. We bring the tools and teams to get it done - no code required by your engineering teams.

Read about our

Violet Growth Capabilities

Step 3

Once we get the first win we repeat in other areas at the pace and rhythm your business needs.

Read about our

Case Studies

When you fully map profitability, you can maximize it.

$550M+ Incremental revenue

$1.3B+Incremental enterprise value

$200M+Optimized growth investment

Here’s how different industries use Violet

Solving the attribution challenge: How a B2B Design Company Increased Demos by 50% in Just 8 Months

Unlocking Digital Growth: How a Location-Based Jewelry Brand Grew Revenue by 4x in 3 Years By Scaling Appointments Driven by Digital Investment

Gain End-to-End Visibility in Your Sales Funnel: How a Behavioral Health Client Increased Admit Volume by 50% in 180 Days

Browse More Case Studies

See What Our Partners Say

“We had a huge growth opportunity and we were in a hurry to go faster, but didn’t have the leadership, tech or teams to make it happen. Exactius came in, did it all, and delivered big-time!”

Kristi Riordan

COO, WeWork Flatiron School

“The team at Exactius have been instrumental in helping us think how best to scale our audience, spending time to understand the nuances of our business and what success looks like both in the short and long term.
This passion for business growth enables them to craft a solution, that is not one size fits all, but very specific to the needs of MLS.”

David Bruce

CMO, MLS

“A high growth business, we came across Violet when looking for strong commercial alignment with a partner. We needed to broadly reinvigorate our product, analytics, and marketing capabilities, and building in-house would have taken us too long. They promised a unique approach towards managing our growth, and are still delivering a smart, integrated suite of services, two years into our relationship.”

Oren Shneider

CEO, Circa Jewels

Turn Marketing Investment Into ‍Measurable P&L Impact

Marketing teams lack end-to-end visibility from investment to financial impact

Data infrastructure isn't built for marketing optimization

Predictive analytics require specialized expertise most teams lack

CFO alignment on marketing metrics remains elusive

Teams work in silos without unified measurement

Investment decisions happen without comprehensive insights

We’ve identified 9 Growth Levers that consistently matter most to hit financial targets

Unified Source of Truth

Fully Loaded Margin/CAC Targeting

LTV:CAC as Cornerstone

LTV Predictive Modeling & Lead

Multi-Attribution Framework

Incrementality Testing

Real-Time Digital Channel Activation and Server-Side Audiences

Granularity & Frequency of Investment Allocation

Dynamic Budgeting and Forecasting

How We Get Started

Step 1

Step 2

Step 3

When you fully map profitability, you can maximize it.

$550M+ Incremental revenue

$1.3B+Incremental enterprise value

$200M+Optimized growth investment

Here’s how different industries use Violet

Solving the attribution challenge: How a B2B Design Company Increased Demos by 50% in Just 8 Months

Unlocking Digital Growth: How a Location-Based Jewelry Brand Grew Revenue by 4x in 3 Years By Scaling Appointments Driven by Digital Investment

Gain End-to-End Visibility in Your Sales Funnel: How a Behavioral Health Client Increased Admit Volume by 50% in 180 Days

See What Our Partners Say

Turn Marketing
Investment Into
‍Measurable P&L Impact